Defining your goal is not always an easy task, even more if you have never done this before.

As most print products are considered marketing material, asking for a professional marketer for advice may be a good idea.

But no worry, if you don’t have a marketing adviser to rely on, we are here to help!

The first thing you need to consider is the problem you are trying to solve with your print material. Are you looking to advertise a promotion, have your brand more recognisable in the community, or maybe just have a catalogue with products so you can have all information about what you do on a handy document?

Depending on what you are trying to achieve, some materials will perform better than others. There’s no recipe, every business operates in a different way and deal with a different kind of customers and have a differing target market, so only you will know what will work best for your business.

To help you out, we’ve put together below the most common marketing goals for print materials.

And of course, if you are still in doubt on your marketing goals, our team is happy to have a chat and discuss options suitable for your needs.